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Google Analytics
Introduction to our guide and the topics we will cover
Topics covered
Creating & implementing the Google Analytics tracking code
Intro to Implementation
Create a Google Analytics account
Setup the Tracking Code
General structure & reports overview
How to Test
Goals on Analytics
Intro
The Goal on Duration as well as the number of contents seen
The Destination Goal
The Event Goal
Good Practice – How to test the Goals
Cross domain Tracking
Configuration and prerequisites
The codes to be implemented
Creating filters in the Analytics view
Domain exclusions in reports
E-commerce Tracking
Configuration, prerequisites and usefulness
Activation and implementation on Google Analytics
Previewing the code and setting variables
Effective CPC tracking - Add a referral exclusion list
Good practice – How to test if it works
Enhanced Ecommerce Tracking
Configuration & Usefulness
Code preview – Small change in reports
Simple Remarketing
Simple Remarketing - Intro
Remarketing via Google Analytics
How to Test
Teach online with
Previewing the code and setting variables
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