Written by a Shopping & Tag Web Implementation Specialist at Google, this course allows you to gain the knowledge of what really matters. Learn how to quickly track every action on your website in order to get the information you need about your (future) clients.
Course Curriculum
Introduction to our guide and the topics we will cover
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Creating & implementing the Google Analytics tracking code
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Goals on Analytics
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Cross domain Tracking
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E-commerce Tracking
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Enhanced Ecommerce Tracking
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Simple Remarketing
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Hi, i'm David
I composed this course because it felt like this isn't covered well enough in Google documentation. The workflow and processes are not necessarily well explained. I've worked for Google at the Shopping & Tags project which gave me a good insight into how vendors and e-commerce owners have a hard time finding what they need. In this course, you will find whatever is necessary to start your tracking on your projects and have enough information to see what matters most to you.