Hello! Welcome to this Guide, which will help you understand how to use Google’s analytics tools.

We will see everything on a rather technical side, Google Analytics will allow you to discover dozens of possible combinations to have a view on what users are doing on your site.

In addition to this, if in the future you decide to use ads with Google Ads, you should know that all these Google platforms that we will see in this guide, can be interconnected, i. e. that information can be sent and received from one platform to another.

In this guide we will put ourselves in the shoes of a person, who owns an online sales website: we sell physical objects online and we deliver them to customers. In addition to that, we can also try to launch some campaigns and look at how to configure Google ads according to the objectives (here therefore the sale) we want to do.

We will learn how to analyze and how to identify a potential customer – a user, who could convert (and therefore buy). And later if we can convince the user to buy, we will also learn to mark them to target them later. Because of such approach we will be able to start from the very basics. No programming knowledge is required, however it may be useful in the future if you want to be able to analyze some code bits.

The topics covered by this guide

• Google Analytics - We will understand how to use Google Analytics, how to create it and implement it with its tracking code.
• Goals - Explanation on what a Goal is and how to create it to start following conversions.
• Cross Domain Tracking -Effectively track conversions and tracking from one domain to another.
• E-commerce Tracking - By tracking sales on your store you can see the top products and conversions.
• Enhanced E-commerce - An addition to simple e-commerce that allows you to track down a little more action such as adding to the basket for example
• Simple Remarketing - Add a user, who has visited your site, to a list to show him ads more easily